The Kelly & Lugbauer/Holmes Report 2004 Public Relations Agency Client Satisfaction Study received an overwhelming response, making the study one of the largest and in-depth studies ever conducted on PR agency performance. We invite you to review the study’s 5-page executive summary, which provides results highlights, including:
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How clients rated agencies in 10 key performance areas
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How agency performance differs by industry and agency budget size
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The top reasons why clients would not rehire a public relations agency
For anyone interested in a more comprehensive overview of the client satisfaction study we have developed a 61-page PR Agency Industry Overview Report, which includes:
q Agency performance ratings sorted by client industry, client company size, agency budget size, and agency revenue size.
q Performance ratings on each of the 40 questions
q Clients’ agency budget sizes sorted by client industries and size of client company
q The average tenure of the agency relationship sorted by client industries
q Write-in comments: what’s working, what’s not, concerns and preferences
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This Report is available by completing the attached form and sending a check for $295 to: Agency Client Satisfaction Overview, The Holmes Group, The Holmes Group
271 West 47th Street, Penthouse A, New York, NY 10036. The report will be sent to you via email as a PDF file.
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