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Agency Performance
2004 Agency Client Satisfaction Study: Executive Summary
Getting More Mileage from Agencies: Map What Matters Most
Industry Benchmark Data
Marketing, Public Relations, Corporate Communications Budgets
Managing Marketing & Communications Organizations
Build Your Budget and Raise Organizational Visibility: Communications at the Center of Healthcare Cost Reduction
Just Say No: A Dozen Ways to Stay Focused on What Really Matters
Morphing PR into Marketing Organizations: Mako vs. Great White Shark
Organized To Succeed -- or Fail? Why Marketing Communications Organizations Need a Makeover
Rethinking Communications ROI:
A Contrarian View
Talking About Marketing Accountability: Lois Kelly interview in Copernicus Marketing Strategy's Mzine
The 10 Tell Tale Signs of a Dysfunctional Corporate Communications Organization
The 9 Things Every CEO Wants To Know About Marcom Plans
Trim the Egos, Cut the Costs:
Where to Find Waste in Everyday Communications Practices
Why are our communications costs so %#!! high?" Five factors have inalterably changed the value – and costs – of public relations and marketing communications
Metrics & Measurement
Setting Business-Connected Goals: The First Step to C-Suite Credibility and Bigger Budgets
Time To Face the Facts on Measurement. But Which Facts?
Sales collateral
Collateral: Sales Tool or Sink Hole?
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